“Real Food for Real People”

Date: SEP 24th, 2007

Topic: Franchise News And Advice

Since its inception in 1999, Bucking Bull has been steadily growing, presently operating 24 stores across Australia. The group is currently securing a number of new stores in highly sought after shopping centre food court locations in capital and regional cities.

Market Positioning

In terms of market positioning and business model, Bucking Bull Roast and Grill is a unique and innovative food franchise. For those who don’t have time to cook a roast at home or would just like a hearty meal on the run, Bucking Bull is the only fast food franchise in Australia that serves traditional roast meals and ready-to-go food products.

A Healthy Alternative

A healthy alternative to standard roasting methods, Bucking Bull’s original rack roasting method guarantees the roast is cooked tender and succulent. Accompanied by a full range of tasty roast vegetables, you can enjoy roast lamb, pork, beef and ham. Other popular menu items include the all day breakfasts, sub rolls, spuds, sandwiches and a range from the grill. Bucking Bull also offers catering for functions.

Becoming a Franchise Owner

New Bucking Bull franchise owners can receive a turnkey solution from design through to handover, a service not provided by other franchises. Although the franchise owner is involved, they’re not left on their own to cope with the stringent specifications and tight schedules associated with a fit out in a shopping centre.

New franchise owners also receive extensive training before they take over their new stores. The training covers food preparation, food presentation, menus, food hygiene, safety, product purchasing, equipment operations, marketing programs, selling techniques, point of sales promotions, customer service and administration as well as a variety pf practical tips to make your franchise a success.


The level of management and marketing support provided by Bucking Beef is regarded by many as one of the highest in the industry. The Support Team members are in regular contact with Franchise Owners to assist them with building their businesses, overcoming issues and improving profitability. The Support Office also keeps working in the background to research and develop new products, new marketing campaigns and new systems to help Franchise Owners communicate and operate more efficiently.