Why You'd Get Into Retail With A Franchise Brand

Author: Heather Gleeson

Date: NOV 2nd, 2018

Topic: Franchise News And Advice

If you have a background in retail and you’re looking to further your career, but are unsure what direction to take, buying into an established retail franchise can prove to be a smart and lucrative move.


You’ll be buying into an established business concept that has been through all the necessary development processes so you don’t have to. That means you’ll receive training, be connected with suppliers and learn how to market in order to find new customers. You’ll benefit from a support network, enabling you to become successful sooner than if you were to start out on your own.

Starting a retail operation on your own isn’t easy and comes with an array of risks. Think about the business plan, the investors, the sourcing of products, the location, hiring employees, in addition to all the marketing, advertising and social media interaction. Any misstep along the way and it could all come crashing down.

With a retail franchise, the risks are lower, the time to launch is reduced and the business model is already in place. If you’re looking to open a business quickly, then a retail franchise is the way to go.

When it comes to hiring staff, a franchise will also ensure that you get the right training for your employees. After all, it’s in the franchisor’s interests to maintain the brand’s reputation and they’re likely to have field support representatives to help franchisees with every aspect of the business. This should include operation, technical and financial management, in addition to the hiring and managing of staff.

One of the hardest parts of starting a retail operation is finding the correct location. You want somewhere that offers healthy competition, but isn’t saturated with similar businesses. Many retail franchises will help you to find the optimal site as they’ll already know which areas work best for their business.

But the most important aspect of buying into a retail franchise is the brand recognition you receive. It can take business owners years to build up a reputation and a solid customer base, but with a franchise, you’re buying into a brand that already has this. When you open a franchise your customers know exactly who you are and what to expect.

Not only that, but you’ll get a bigger bang for your marketing dollars thanks to the regional and national advertising campaigns that franchisors organise. In addition, because you’ll be part of a group, your purchasing power will be greater, meaning that you’ll be able to purchase supplies more cheaply than if you were operating on your own.

Look through our list and you’re sure to find a retail franchise for sale that suits your skills or interests. We have a range of exciting retail options to choose from, from an array of industries including fashion, beauty, technology, the motor trade and hospitality to name but a few. Whatever industry you decide to opt for, a retail franchise can be the route to a very lucrative future.

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