Beauty Salon has found its Way to Maroochydore

Date: MAR 27th, 2012

Topic: Franchise News And Advice

Essential Beauty, Australia''s leading beauty franchise, with 45 locations across Australia, has opened up its new beauty salon in October 2011 at Sunshine Plaza, Maroochydore QLD. With an excellent and efficient team, Essential Beauty will bring in the same great expert advice in products and services to Sunshine Plaza that it has done across the country.

Mr Tony Maiello, CEO of the Essential Beauty Franchise commented, "Having our fourth salon in QLD is quite amazing and a great step forward to our expansion plans. With our outstanding customer service levels, our purpose is to completely satisfy our customer's needs, and we are confident our purpose will be met".

He saw an opportunity at Sunshine Plaza as it has the largest and most diverse variety of specialty stores and has a convenience based retail mix, with over 220 stores. It is the largest shopping centre on the Sunshine Coast in Queensland and has been servicing the local region since 1994.

"The potential client base of approximately 40% of the residential population featured strongly in our consideration for expanding into the shopping centre", said Maiello. "We emphasise on researching a market well before making any decisions to open more salons. We are more concerned with sustainable growth rather than opportunistic growth to ensure that our franchisees enjoy continued success".

Visitors walking into the Sunshine Plaza Essential Beauty salon are provided all the national beauty services which include body piercing, waxing, eye enhancements, natural look spray tanning, indulgent facials, permanent hair removal, nails and much more. The company has a mantra of "Walk-ins Welcome" and has an inclusive approach to beauty therapy.

The salon is furnished with style lights, intrepid displays as well a selection of seating and mirror arrangements and comfortable treatment rooms. All the options clients would expect with friendly and welcoming staff! It is also equipped with all your favourites including body moisturisers, bath and shower washes, tanning lotions and our exclusive in house labels plus more.