Jim's adds security division to group

Date: JUL 4th, 2012

Topic: Franchise News And Advice

The Jim's Group has a new division, and the head of the newly formed Jim's Security has great credentials for the role.

Steve Jones has clocked up more than 20 years of top level security industry experience, and for three years was a franchisee with the Jim's Mowing network in Sydney.

"Owning a Jim's Mowing franchise exposed me to the power of the Jim's brand and the strength of the Jim's franchise network," Jones said.He believes the Jim's franchise model will help to unite a disjointed industry.

"The security industry in Australia, and in particular New South Wales, is highly fragmented and is dominated by a couple of large international companies and then a plethora of one man bands and other trades such as electricians installing security systems." Targeted and effective marketing will help build the newest brand, he added.

"The strength of the Jim's brand combined with all of the quality guarantees and commitment to customer service that are the hallmarks of the Jim's Group, will ensure franchisees will gain maximum exposure in the residential and commercial markets."

Jim's Security is being launched this month in New South Wales and Steve plans to establish 10 regions across the state, four in Sydney and the rest in major regional areas.

"The focus for the next 12 months is about establishing NSW and the ACT and we will then work toward rolling out the other states in Australia. Of course, some of this could become concurrent as the brand gains momentum."

Jones expects that most Jim's Security franchisees will already be involved in the security industry.

"Typically, new franchisees will come from within the industry due to stringent police licensing requirements. They will either be employees of security companies looking to become independent or they will be existing operators looking to get an edge on their competition by re-branding as Jim's Security.

"Jim's Group of course will provide extensive sales and product training plus technical support and training by major product distributors for all franchisees and their staff."

Jim's Security is the 34th division in the franchise group which includes mowing, building maintenance, test and tag and cleaning.