• Investment Level
    $10,001 - $25,000
  • Number of Units
  • Industry
    Children Services and Products, Other Interesting Franchises, Home Based Business Opportunities, Mobile Services, Part Time, Retail

Industry Overview:

With over 350,000 babies born annually and 1.2 Million families with children under the age of 4 (source abs), Hire for Baby offers families a cost effective rental solution for key baby equipment and holiday rentals. Hire for Baby annual growth for the past 3 years continues to exceed 10%, in an environment where retail industry is in decline families opt for rental products for home and holiday.

Our business model service focuses on both the “newborn” market which includes equipment such as baby capsules, bassinettes, hammocks, breast pumps etc and “tourism”, saving parents travelling with their baby equipment. Our branches also service airport rental car companies and accommodation places. Hire for Baby has the largest network for professional restraint fitters, offering parents a very customer centered restraint fitting service.


Hire for baby was established in 1987, by Carolyn Dufton who established the brand “Hire for Babe” now known as Hire for Baby (name change 2007). Since inception this group has only had 3 franchisors including the current Franchisors. The brand was developed to fill a niche, that was initially created by government bodies offering capsule hire services. It was noted that there was a lack of short term hire options for families travelling within Australia.

In 2008 the current Franchisors have redeveloped the brand to extend beyond its initial cottage “hobby” franchise to a full turn key operation, focusing on brand, corporate accounts, and a discipline market plan to attract and expand beyond the simple capsule hire Program. The Group works closely with suppliers, and industry groups to provide a consistent professional experience.

Features of the Hire for Baby System:

  • All branches are operated part-time, with flexible hours of 20 – 30 hours per week
  • Opportunity to operate your own business with the network support of over 75 branches nationwide
  • Scope to market your services within an exclusive area
  • Training and accreditation provided in child restraint fitting
  • You become part of a brand that has been established for over 25 years

Who Would Suit A Hire for Baby Franchise?

A successful Hire for Baby Franchisee needs to be:

  • Highly self motivated
  • Strong people skills, excellent customer service
  • Willing to work autonomously and within a network
  • Ability to network and market your local area
  • Willing to implement business systems and adopt strategies
If this sounds like you then fill out the form on the right and we will be in touch with more information.


We will assist all operators with support and training on all aspects of the business. All marketing materials are supplied along with all technical support and assistance that is needed. This ensures a successful startup period and growth for the business.

Franchise Potential:

1. We show you how to make a business out of this captive market, not just buy a job.
2. We offer an attractive royalty system and our system rewards those who work hardest, so they keep more of what they earn.
3. Our brand has been proven to have fantastic repeat business among prospective clients.

For most people, going into business can be one of the most stressful things they do - whatever the level of investment. At Hire for Baby our aim is to demonstrate how your stock investment can generate recurring income and receive a profitable return for your investment dollar. Your start up costs are designed to ensure that you can establish the business quickly.

Hire for Baby offers its franchisees to share in the GROWTH, have access to our NETWORK of franchisees and suppliers, and CONFIDENCE in dealing with an established brand, proven business model, and positive business opportunity.



Hire For Baby Franchise Opportunity Video

February 26, 2014