August 5, 2009
Dominic finds a team player in global coffee franchise
For someone so fond of a team environment, Dominic
Calabro made an unexpected career change when he introduced Australian-born
Café2U, the world’s biggest mobile coffee franchise, to Wetherill Park West in
January.
But for Dominic, who has volunteered for six years at
his local soccer club Prospect United as a coach and committee member
(winning coach of the year and ‘club person of the year’ along the way), the
allure of fresh air and freedom proved too strong to ignore.
“It has given me that personal space and freedom I
craved, I’m not confined to an office and I love working outdoors making great
coffee,” he said.
“I’d worked in an IT environment with IBM Australia
for nearly 17 years, so it was probably a unique decision to some. Through IBM
I had come from a background of strong internal support and I’m used to working
in a team environment. But I’ve found Café2U are like that anyway, they
follow-up with you, see how you are advancing and keep good contact so there is
that feeling of support that I’m accustomed to. That aspect has proven an
unexpected bonus.”
Despite the challenges Dominic faced during his
initial foray into the new venture, he recently reached a personal milestone
with the business – just as his franchise head office predicted.
“From Day one I was firstly trying to build the run,
and then maintain it with the hope of ultimately growing it to another level,
because you obviously earn more money. But you want to do this without
downgrading the service.
“After 3 months I have hit the target mark which
Café2U projected would be my daily turnover after that exact period. Now the
next step is to maintain that figure and build on it.”
After researching online and looking at factors like
franchise costs, Dominic went on a daily run with an operator to see hands-on
what the job entailed.
“There wasn’t a lot of research; I liked what I saw
very early on. I would have been with IBM for 17 years in March, working
logistics as I had for the past 6 years. I just wanted the change and people
shouldn’t be afraid to take a chance. It is paying off.”
Learn more about CAFE 2 U and request more information.
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