The Sweet Taste of Success

FOR IMMEDIATE RELEASE [DATE] The Sweet Taste of Success Baskin Robbins is seeking hip, self-motivated entrepreneurs to lead the way in expanding the world famous brand in dynamic new locations throughout Sydney. World famous ice cream franchise Baskin Robbins is expanding and needs ambitious and success-oriented franchisees to open new stores in and around Sydney.

Baskin Robbins has restyled itself to reflect today’s more vibrant and youthful commercial culture. And it seems Aussies just can’t get enough!

The new branding has been successfully launched in NSW’s three newest stores, located at Circular Quay, Gordon and Macarthur Square, Campbelltown.

Now, Baskin Robbins needs energetic and motivated franchisees to complement the fresh look and feel of its new stores, and to take the lead in the marketplace. Baskin Robbins is looking for a special sort of franchisee. According to NSW Franchise Manager, Alan Carroll, business acumen and enthusiasm are pivotal: “We want people who know retail operations, and who are committed to building a solid future for themselves on the proven Baskin Robbins business tradition.” But personality counts for a lot too: “We also want people who understand the importance of fun, and are ‘in touch with their ice cream side’, as we like to say.” Baskin Robbins is the world’s leading specialty ice cream franchise, with more than 5,000 retail outlets throughout the world. The premium Baskin Robbins ice cream range has been a universal favourite for more than 60 years. Today, it has risen to iconic status, with classic flavours like Jamoca Almond Fudge and Very Berry Strawberry holding the world’s taste buds to ransom. Now, Baskin Robbins have capitalised on the popularity of these unique flavours by presenting them in specialty frozen desserts and beverages. The stores offer up to 40 flavours, and are also delighting a younger generation of fans with their new range of custom-designed ice cream cakes, which have proven immensely popular for birthday celebrations and are selling like . . er . . . hot cakes? And with this new product focus, Baskin Robbins is anticipating many happy returns for franchisees as well!

Other news articles from the same month


September 2007

August 2007

July 2007

June 2007